Independent music is at the forefront of artistic diversity, freedom and fair deals for artists. Commercially competitive playlists featuring Nordic indie music are vital to ensure that the essential values of the independent scene lives on and are strengthened in the music consumption of the future.

Lauching at By:Larm 2017 New Nordic Indie is a playlist initiative founded by the Nordic trade organizations for independent music DUP (DK), FONO (NO), IndieCo (FI) and S.O.M. (SE). Collectively they represent more than 500 record labels, thousands of artists and tens of thousands of releases.

New Nordic Indie’s playlists are curated via impartial 3rd party ratings of submissions from the Nordic indie scene ensuring that playlist adds are the result of musical passion and excitement and not business interests or big data.